Tag Archives: show

01 Feb

Showcasing Asura at Taipei Game Show 2017!


We recently showcased Asura at Taipei Game Show which is a 6 day event held at Taipei, Taiwan. I had a wonderful time at the gig with our upcoming game Asura on display. Got the opportunity to meet tons of great people and make new friends. As always I thought I would share my experience at the show and give you an insight on what TGS is all about. Maybe it will help you decide whether you should also showcase at the event. TL:DR; You should! :)

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A couple of months ago, we got a mail from the organizers of Taipei Game Show inviting us for the event at Taipei, Taiwan. The event had 2 separate programs known as Indie Festa and Indie House. The difference is that Indie Festa is a B2B show whereas Indie House is B2C. We were invited for the Festa and the deal was to showcase Asura at the show. Our stay was covered by the organizers and we  had to pay the deposit which would be returned to us after the event. We not only agreed to participate in the Indie Festa but also showed an interest in participating in the Indie House since it is more of consumer show and we love showing our game to gamers!  We requested for the participation in both the events and the organizers gladly agreed. Just like that we were all set to showcase Asura at our very first Taipei Game Show. By the way, If you are from India then please note that the visa process  for Taiwan is kind of confusing. If you have an American B1/B2 US visa then you can show that and get the visa within a day which is exactly what I did!


Check out that crowd!

Indie Festa lasted for two days, from 19th – 20th Jan and as I mentioned before, it was targeted towards B2B which meant that the visitors where mostly from or related to the game industry. There were also media and several other gaming platform companies looking out for new and upcoming games. I landed in Taipei and traveled straight to the World Trade Center which was the venue for the show so that I could set-up everything for the gig. This time around, I managed to record myself setting up our booth at the Indie Festa. You can check out the time lapse below.

I had the usual give-away with me. Flyers, Posters and bookmarks for the people who would come to our booth. Travelling from India, We are always kind of constrained for the logistics of our booth materials but I tried my best to make it as epic as possible. I got to meet a lot of new developers and their amazing games. Also, there were couple of devs who I already knew and it was great to reconnect with them!

After showcasing at Indie Festa, on the 20th, we had to taken all our booth materials and had set it up at an another spot in the trade center for Indie House. Some of the devs had only opted for the Festa and went back the following day. The Organizers had already built a table with an epic banner of every studio’s game on the show floor. Once again I managed to set-up our booth, this time with a different set-up. We don’t have a time lapse for this but you can check it out in the image below. Indie house happened for 4 days and the footfall of visitors for the show was HUGE! I had never seen such a large crowd for a gaming convention before.


Asura Indie House Booth

I had to switch my hotel on the day of Indie house set-up because the accommodation from the organizers only lasted until Indie Festa days. I had already made bookings for my stay and it was much close to the venue. The place is called Farmosa 101 and I kid you not, It is amazing! Especially the folks running the place are really helpful and made sure that I had a very comfortable stay at their haven. Can’t recommend it enough. If anyone from Farmosa is reading this, you get the official stamp of EPICNESS! :)

On day 2 of the Indie House, I requested to change the monitor due to it’s picture quality which was not great and the organizers made sure that I received what I had asked for. Geared up with my new hardware, I slightly changed the set-up of the booth. This was mainly due to the reason that on day 1 , I had observed that people who would come in groups would crowd around the table to watch their friends play and it would obstruct the view for other people coming in. Hence, I placed the CPU above the table itself and kept the monitor on top it so that the game could be viewed from a distance with out any issues. Many of you might think that I am genius for this but the idea was blatantly stolen from the booth of Planetoid Pioneer, Vlad, who was also showcasing in his booth. Thanks Vlad! :) blogIndieHouse3 We had tons of folks playing Asura at the event. Many of whom who came again and again to the booth so that they could get their hands on it just one more time. We had a dude who sat for 54 mins and tried to finish the game. It was amazing to see such passionate bunch of crowd at TGS.


Folks seemed to enjoy Asura!

One disadvantage I had during my days at TGS was that neither did I speak nor understand their language which is Standard Mandarin so explaining our game, it’s development process or game design was kind of difficult but we managed. Sometimes folks from other booth would jump in to help me translate what I was trying to communicate and it was great. Especially, Folks at Woombo Combo Games, Guns of Icarus, Justin and Wei from Gattai Games who were right across our booth. Thanks for all the help guys! :)

Unfortunately, I don’t get to time to check out the city when I travel for work partly because I am working with Neeraj online at the hotel but of what I saw and experienced, I really enjoyed my time at Taipei. On the last day, we all from Indie house got together for some dinner and a karaoke session which was kind of crazy and amazing at the same time. A shout out to Tiff, Ting and Jacob for all the help and for having us at the show. Joan and crew for the rentals and putting up with my OCD. Mark, Merk, Geroffrey, Sun,  Eric, Gon, Jake, Vlad and Emmanuel had a great time with you all on the final day!


Photo by Vlad Micu.

As conclusion, I would like to say that Indie Festa and Indie House are both awesome but it really depends on what you exactly are looking for. If it business deals, publishers, platforms etc then Festa is your jam. If you want to play-test, check out passionate folks playing your game etc then Indie house it is. TGS 2017 was EPIC, the people of Taipei are Epic and passionate about games and if we get a chance, we will definitely come again to TGS next year! On the next blog, I will be sharing the amazing games that I got to play at TGS 2017. Hopefully a lot of GIFS and images! Pretty excited for that so stay tuned and in the meantime, BE EPIC! :D

17 Oct

Showcasing your game at a conference!



Since Nasscom Game Developer Conference 2016 is around the corner, we figured that many of you developers might be preparing to showcase your game at the convention. Folks have been mailing us with various doubts and queries with regards to showcasing and it’s pro’s and con’s. Although we have shared our experience and the whole nine yards about PAX as well as Megabooth, I thought I will share a general info regarding showcasing a game at any conference. Game conferences are awesome as it help you connect with other talented folks as well as spread the word of your game. So let’s look at some of the  points regarding demoing your completed or work in progress game at such events.

tobeornottobe Many people have asked me in the past, whether such conferences are ever useful with context to ROI ( Return of investment). To be honest, we do not have any experience with release yet and we have no clue how it will reflect the sales however, I would always advice that you be present at as many conferences as possible. We as developers are 90% of the time hunkered down in our hovel working hard on that game. Venturing out and meeting other devs and industry folks is as important as making your game. If your goal is to not just make one game but form a studio which will produce amazing games then you need to start building your brand. People should know what you stand for and why you make games. Hence, if you have means to go to a convention, then just GO!

tablespace This is another questions which is asked a lot! Should I get a table space or booth space. For us, table spaces has always worked because we have been showing Asura (one game) at every gig for which a table or a kiosk works. Then for whom is the booth for? I reckon if you are publisher or if you have studio which has been working on 2 or more games, then a booth would be a wise choice. Also, if you are service based company, booth can add that extra professional touch with a table and chair for meetings and also tons of artwork and your marketing services all around the booth. TL:DR: Indie game/ One game = table space , Service based company/Publishers = Booth. ( if free, then always opt for booth, because they are cooler #fistbump )

preparing So let’s hope that you as a developer have made up your mind to showcase your game. The next goal should be to prepare for the same. As I mentioned above, we have been showcasing Asura at various conferences including NGDC, PAX, EGX etc. While showcasing your game is the highlight of the event, you should also produce some good quality physical prints like flyers, posters etc for your table space or booth respectively. This will vary depending on who you are, an Indie development studio or an established game development company. If you an Indie like us and showcasing your upcoming game, It is recommended that you produce flyers and posters respectively along with visiting cards. Flyers are the most important of them all as it will or should contain all the important details like website links, screenshots, some exciting features etc of your game. It also helps if you make the flyers in such a fashion that people can also use it as a poster. I have attached our flyers as an example. Below I have also attached the template for flyer which you can download to create your own!

showcasing It’s kind of scary notion for most of us game makers to showcase our game. You have been working on your product and you know that it is not ready but you are showing it off anyways, which kind of makes us all nervous with bugs and glitches looming around. In order to minimize goof-ups and maximize your showcase experience it is better to follow the below guidelines.
1.) Demo duration:  If you have a game which is a single player adventure, narrative experiences, it is always better to take some time off and tailor it for the show. What I mean by this is that you cut your game in such a manner that it showcases key game-play features and story points and offers a good understanding of the USP in a limited duration. Maybe at the end of the game, you can insert a ‘to be continue’ stylized splash screen or ‘coming soon’ page to enhance the effect. You can super creative and forge a cool demo and this  does not only create a concise and very good experience but everyone standing in the line gets to play your game.

2.) Elevator Pitch: You should be able to pitch your game in one sentence. I know this has become a norm but trust me, it takes a long time to craft a very good pitch for your game. Here is an example of how I pitch Asura with a simple formula:

A very curious gamer and defender of Azeroth: Hey what is your game all about?

Me > Asura is a hack ‘n’ slash roguelike with randomly generated skill tree and is inspired by Indian mythology!
In a single sentence and with clear and concise words, I have tried to put across the genre of the game, the sub-genre and the core feature. When you turn it into a forumla it looks something like this

Name of your game + Genre + Sub-genre + Core feature + Inspiration = The pitch of awesomeness. (#ijustmadethisupnow)

I am sure that a pitch can be craft almost for any games using the above technique. You can bend the rules according to your game but the technique remains the same.

3.) Your presence: I have seen many times that there is this amazing table with an amazing game with no one is around to man it. I would suggest you avoid doing this no matter how dire the situation is. Your game represents you as the developer and someone from the team should always be present showcasing it. This is exactly why you should have at least have two people from your team at any showcase so that you can take turns looking around the gig and showcase the game. We don’t have the luxury to do this usually when the show is abroad but when it is a domestic gig then we make sure that me and Neeraj are both attending it. No matter how shy you are about public speaking etc, one of the team members should be the one showcasing the game. It really shows your passion for your craft and awesomeness. The attendees who will come to your space may have tons of questions or would be curious and no one can do justice to the answers if not you. It also casts a good impression if there is any press around and if they would like to know more about the game. My advice is that until and unless you are Jonathan Blow who is trying to experiment with their game, please be at your booth to showcase it!


4.) Tech and additional support: While at the gig, you might have a hard time managing the various contacts that you make. Sometimes, people wont have visiting cards and you might have just have to note down their contact details. You might have also received tons of feedback for your game which ofcourse is very difficult to remeber later if it not saved somewhere. For this purpose, it is always great to have a iPad or a tablet with google docs. You can make a feedback form or beta form for your game which you can ask the folks who are coming to your booth fill up. You can even create a feedback form which you can share with the attendees after checking out your game. This really helps you organize important documents properly without much hassle with really important “data and analytics”. Only concern is the internet connection so it may be best to create a native form in spreadsheet so that you can work offline. Do not, i REPEAT, do not rely on the internet for any shows! They usually wont be up to your expectation. If the spreadsheet is too much, at least carry a notebook so that you can just note it down. Also, please remember to get along a copy of Winrar setup, Xbox controller and other essential drivers as you might have a rough time downloading due to many reasons including low speed internet, no availability of internet, etc. Get your own hardware like joystick, keyboard, mouse etc even if the show will be providing it!

You might have ended up with tons of visiting cards and contacts from the show. After you head back your crib, office and a goodnight sleep, It’s the time for the follow up mails. Take out those visiting cards and contacts and make sure you craft a nice email regarding the show and your experience or whatever you would like to discuss further. Make sure to send it to all of them who have taken time to play your game or just visit you so that you can show your gratitude and awesomeness. Share your updates and how you are taking your game forward.

That is pretty much what i have regarding game expos for us indie game developers. Funny that I am writing on the floor of IGX as folks from the expo are building our space for showcase. It’s going to start in another hour or so to be exact, SUPER EXCITED :)


Hope you enjoyed the read and as always if you have specific queries or questions feel free to share it with us. Best of luck for your preparation and for your game, and hope to see you all in future game expos as well as NGDC 2016!

Be Epic!

For any queries please contact zain@ogrehead.com or support @ogrehead.com| Get Presskit here: http://ogrehead.com/press